Prince George’s County

Maryland’s Prince George’s County wants proposals from agencies that can provide marketing and community outreach services to promote its Sustainable Energy Program, which seeks to reduce energy consumption and carbon emissions while providing reliable, environmentally-sound energy solutions for area residents.

The northern MD county, which borders the eastern portion of Washington, D.C., is the second-most populous county in the Old Line State.

PG County’s Office of Central Services is looking for an agency that can develop a marketing strategy, outreach and branding effort that will increase brand recognition and awareness of its program that provides the MD community sustainable-energy-related grants, workforce training, energy literacy, and green lending.

Scope of the work calls for devising creative marketing and outreach campaign to increase awareness and drive participants; developing web content, social media content, graphics, videos, radio and communication tools utilizing geo-targeting technologies; offering advice and guidance on the use of new and emerging media and consumer trends and technology developments; providing insight and recommendations regarding partnerships, cross-promotional and media sponsorship opportunities; establishing a cohesive SEP brand that encompasses county-wide branding efforts; developing an enhanced marketing strategy to leverage the national expansion of SEP’s programs; organizing and participating in workshops, meetings, community forums, webinars, and/or other outreach events and other public relations activities; and market research work.

The contract calls for a start date on or around January 9, 2020, and will run for a term of one year, with the option to renew for two additional one-year periods.

Proposals are due by 3:00 p.m. (EST) on Dec. 2 and should be sent to:

Office of Central Services
Contract Administration & Procurement Division
1400 McCormick Drive, Suite 200
Largo, Maryland 20774
Attention: Donna Ford

Bidders should include one original and three copies of their technical responses on 8.5x11” sheets of paper in a soft cover three-ring binder, as well as one copy on a flash drive.

Questions should be directed to Donna Ford, [email protected].

Download the RFP (PDF).