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The Capital Pride Alliance is looking for a marketing partner to promote revenue-generating events, donor solicitations and the expansion of its brand via traditional/social media platforms, digital marketing and strategic partnerships, according to its RFP.
Founded in 1975, CPA develops programming and organizes LGBTQ+ events in the greater Washington, D.C., area to “educate, motivate, support and celebrate our diverse communities."
This year’s capital pride celebration, including the pride parade, festival, concert and trans pride activities, attracted more than 600K people.
CPA’s marketing partner will assist in the development of the 2020 pride theme to be announced Feb. 6 at the pride reveal event.
It also will generate buzz for events surrounding capital trans pride (May 15-17), Asian and Pacific Islander pride (May 29-30) and capital pride celebration (June 5-14).
The firm will gather stories from members of the LGBTQ+ community that “capture the passion, excitement and diversity" of the CPA team and participants/sponsors of its CPA events. That material will be used to expand the reach of the CPA in the national capital region and beyond.
Proposals are due Dec. 6 and go to Ryan Bos at [email protected].
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