Bethlehem, New Hampshire is looking for a marketing firm that can create, develop and implement a community branding, marketing and economic development initiative for the town.
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The Grafton County town, which sits in the White Mountains, wants an agency specializing in research, marketing and design that can create a distinct and appealing brand that helps position the town as an appealing destination for homeowners, businesses, retailers, professionals, visitors and residents in an effort to retain and enhance key businesses and creative talent.
Scope of the work includes developing creative elements (design concepts, logos, messages, brand statement, tagline and other brand initiative products); handling print and electronic advertising; website design; media placement; public relations; events support; developing strategic objectives to help better inform the town on brand implementation, management and promotion; conducting a brand research plan and analysis of competitor marketing strategies; developing a brand implementation action plan and proposed timelines for creative elements development; recommendations for brand guidelines and logo positioning and implementation plans for brand identity and maintenance; and recommendations on future ways to articulate the brand.
Proposals are due by Jan. 10, 2020 and should be emailed to: [email protected].
Questions should be directed to Town of Bethlehem administrative assistant April Hibberd, [email protected].
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