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The Jamaica Tourist Board is reviewing its global PR and corporate communications effort and inviting firms with proven track records of working with governmental entities in the travel & tourism industry to present their credentials. Finn Partners handles Jamaica.
The JTB is looking for a mix of mainstream and new media channels to promote brand Jamaica as a premier warm-weather destination.
The desired firm will "enhance the country's reputation to attract customers, visitors and residents" and "encourage investment from business and other levels of industry and commerce," according to JTB's document.
It also will "leverage technology including artificial intelligence and predictive analytics to identify new opportunities to expand mind share and share of wallet for brand Jamaica."
The JTB requires its PR firm to have offices in the US, Canada, UK, Germany and a South American country.
Interested firms must present their credentials by Jan. 20 to [email protected]. The JTB will then issue an RFP to the short-listed agencies.
Click here for the JTB document.
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