Hong Kong Tourism Board

Hong Kong Tourism Board is looking to hire a PR firm to revive the city's reeling tourism sector that has been rocked by months of pro-democracy protests.

The number of visitors to Hong Kong plunged 56 percent to 2.65M in November, the biggest decline since the SARs outbreak in 2003. 

Citing the threat posed by anti-government demonstrators, the HKTB on Dec. 18 announced the cancellation of the New Year’s Eve fireworks show over the iconic Victoria Harbor.

The HKTB wants a firm to develop and execute strategic PR and social marketing campaigns in the US.

The desired partner will have extensive destination marketing expertise with at least $2M in US billings and verifiable separate PR and social marketing departments.

A full-service office in greater Los Angeles is a must, while an additional presence in New York is a “bonus.”

Firms that want to receive the HKTB PR program brief and tender documents, must fax a confirmed letter of interest on company letterhead with contact details to Katy Yoh, finance & administration manager at 323/938-4583 by Dec. 30.

Following receipt of the letter of interest, agencies will be required to submit credentials and capabilities deck with relevant case studies needed to demonstrate PR and social marketing expertise by Jan. 8.

The HKTB will evaluate submissions and mail/email tender documents to qualified firms.