Lottery

The Washington Lottery seeks a PR/advertising partner as it works to attract younger players as part of its goal to grow sales from $800M in fiscal 2019 to more than $1B over the next few years.

The customer base for The Evergreen State's Powerball, Mega Millions, Lotto, Hit 5, Match 4, Daily Game and Daily Keno products are “comprised of older players and we are not attracting a younger audience,” according to WL’s RFP.

The desired firm will develop a program to increase brand awareness, promote WL's products, increase customer engagement and bolster likeability of the games.

It will offer a full range of services (or team with a partner) to provide advertising, PR product support, corporate communications, promotional events, research, web services management, retail marketing, social channel management.

The communications effort “must be in good taste and not make unsubstantiated promises,” according to the document.

WL’s partner must possess a “sensitivity that some people may be included to spend more money than they should when gambling,” and avoid pitches that may encourage people to play excessively.

Proposals are due Jan. 9.

Send six copies of the proposals and a digital version to:

Washington’s Lottery
Attn: RFP #012
Jenna Johnson
814 4th Ave E
Olympia WA 98506

Click here for the RFP.