The University of Houston is looking for a marketing firm that can develop and execute strategic marketing services for its Bauer College of Business.

Bauer College of Business

UH business school wants to collaborate with a firm that recommends, develops and executes strategies for its Office of Graduate & Professional Programs, including its MBA and MS programs. The selected firm will be expected to work in conjunction with existing contractors who handle specific smaller components within the umbrella of college marketing activities.

Scope of the work includes marketing and advertising (research and analysis, media planning and buying, developing value propositions for graduate and professional programs at Bauer College and creating integrated advertising campaigns for Bauer’s MBA and MS programs); digital marketing (re-designing each of the Bauer Graduate Programs current web, as well as assessing mobile and desktop platforms and recommending improvements for overall design and user experience); and account management and reporting work (providing weekly status reports and developing benchmarks and KPIs).

Terms of the contract are set to run for one year, with the option to renew for up to four additional one-year terms.

Proposals are due by 2:00 p.m. (CST) on January 27, 2020 and should be delivered to:

University of Houston Technology Bridge 1
Purchasing Department, Attn: Selene Cisneros
5000 Gulf Freeway, Building 1, Room 214
Houston, TX 77204-5015

All bids should contain one original “signed” hardbound proposal in a three-ring binder as well as one hardbound copy and one electronic copy on a USB memory drive. Proposals and HUB Subcontracting Plan must be in separate envelopes. All envelopes should be marked “RFP730-20046 Bauer College Marketing Strategy and Service.”

Questions must be submitted via e-mail Selene Cisneros, [email protected]. All emails must contain the subject line “RFP730-20046 Bauer College Marketing Strategy and Service” and should be sent by 5 p.m. (CST) on Friday, January 10.

Download the RFP (PDF).

Download the accompanying purchasing agreement (PDF).