New York Area

Susan Magrino Agency, New York/Hammacher Schlemmer, for re-opening of its East 57th St. store in New York, and Meyer Davis Studios, architectural design firm, as AOR for PR and marketing.

Trylon SMR, New York/SourceAudio, B2B music licensing and distribution technology, for media rels.

Workhouse PR, New York/Salon / Sanctuary Concerts, pre-Romantic concert series, for PR. King + Company, New York/Flu Near You, app that tracks flu symptoms across the U.S., for PR.

Raker Goldstein PR, Old Tappan, N.J./Semerjian Shoes, designer shoe boutique, for PR, grass roots marketing and fundraising event coordination.

East

Abel Communications, Baltimore/Medifast, weight loss program, for PR.

Vitamin, Baltimore/Saint Agnes Hospital, as AOR for PR for a second year. Work includes media relations, crisis communications and general PR counsel.

French/West/Vaughan, Raleigh, N.C./Former North Carolina State All-American football player Terrence Holt, for PR, marketing and endorsements. Holt played six years in the NFL before starting a Raleigh construction and real estate company.

Largemouth Communications, Research Triangle Park, N.C./Eye Care Associates, which has 25 locations in N.C., for media relations.

Southeast

Trevelino/Keller, Atlanta/Publik Draft House and Baraonda Ristorante and Bar, Atlanta eateries, for PR and marketing.

InGear PR, Pembroke Pines, Fla./LynTec, maker of customized electrical power control for installed audio, video, and lighting systems, for PR focused on the pro A/V trade.

Marketing Matters, Hollywood, Fla./RGB Spectrum, videographic products, for PR touting its video controllers and multi-view processors among B2B audiences in the A/V, industrial, medical and military sectors.

Uproar PR, Orlando/Push, fitness technology to track workouts and visualize results, for media outreach and social media strategy.

West

BrandHive, Salt Lake City/AppleActiv, organic dried apple peel powder, for creative, media, interactive and PR.

Driven PR, Temecula, Calif./Decked, pickup truck bed storage system manufacturer, for automotive PR.

Canada

Mi3 Communications Financières, Montreal/Perisson Petroleum Corp., oil and gas exploration in Colombia, for IR and financial PR.

Europe

Rooster PR, London/Egyptian Tourist Authority, to promote tourism in the U.K. and Ireland on a one-year contract. Egypt’s Red Sea region is cleared for travelers by the U.K.’s Foreign & Commonwealth Office. Next week’s World Travel Market travel industry trade show in London is a key focus.