Mayors Want PR to Support Rights of 'DREAMers'

The Mayor's Fund to Advance New York City has released an RFP for a multi-city PR campaign in support of the more than 17M foreign-born citizens who are part of the deferred action for childhood arrivals (DACA) program.

The US Supreme Court is expected to determine whether or not to rescind the DACA by this summer.

The anticipated $90K PR push is on behalf of the Cities for Action coalition of nearly 200 US mayors and county executives fighting for pro-immigrant federal policies and inclusive programs.

The RFP calls for a PR campaign to "dramatically raise public awareness and help advance a positive narrative on DREAMers." It will "leverage the voices of our cities’ leadership to counteract the negative narrative strategies that label immigrants as criminals and drains on public welfare."

The desired partner will be "a firm that is able to support a large-scale, multi-city, social-issue based campaign that seeks to shape public narratives and educate communities about rights and resources."

Responses are due April 15 for the communications effort that will run from May 15 through December. They go to Mayor's Fund to Advance New York City at [email protected] with subject line: Communications Consultant—C4A DACA Campaign."

Questions go to the same email by April 1. Answers will be posted on www.nyc.gov/fund on April 7.

Click here for the RFP.