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The New Mexico Tourism Dept. is looking for a PR firm "to build destination brand awareness, create deep connections with the venturesome traveler, and inspire increased visitation" to the Land of Enchantment, according to its RFP.
The Department wants a firm located in New Mexico but it may team with an out-of-state partner "in order to broaden reach and increase performance capacity for maximized national and international exposure."
It desires PR with a storytelling approach filled with compelling messaging that personifies the "New Mexico True" brand promise—adventure steeped in culture."
The firm will communicate with influencers, journalists, editors, and producers to develop relationships and inspire coverage through social media and other digital engagement platforms.
The contract will run for four years.
Proposals are due April 2 and go via express carrier to:
Carlos F. Gonzales
RFP # 20-418-2002-00003-00 (NMTD Public Relations Agency) State Purchasing Division
1100 St. Francis Dr. Room 2016
Santa Fe, New Mexico 87505
Click here for the RFP.
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