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Sealaska, an Alaska Native corporation primarily specializing in timber, land management and seafood, is soliciting proposals from agencies that can develop and implement a new visual identity and redesigned corporate brand.
Juneau- and Seattle, WA-based Sealaska was formed in 1971 as a result of the Alaska Native Claims Settlement Act, the largest land settlement in U.S. history. The for-profit’s primary economic drivers are natural resources, land management, environmental services and seafood. It maintains multiple companies operating throughout the U.S. West Coast.
Sealaska is looking for an agency that can help adjust its visual identity in an effort to reflect the corporate brand’s recent repositioning to embrace the protection of natural resources in Southeast Alaska.
Scope of the work includes creating a new visual identity for Sealaska and a comprehensive accompanying brand guide (which includes working with an artist on a potential new Sealaska logo); conducting research on stakeholders and other key audiences to determine brand perceptions and how they could be improved; testing new brand concepts with a core group of stakeholders for feedback and crafting a brand platform detailing the association's people should have with Sealaska; developing a digital library for logo files and visual assets; working with Sealaska’s communications team and communications agency of record; and advising on the rollout of the new brand over the course of a year following the re-brand.
The work may potentially include Sealaska subsidiary business brands as well.
Proposals are due by 5 p.m. (AKST) on May 18, 2020.
All bids should be sent electronically to Brand and Digital Asset Manager Tasha Heumann, [email protected].
Questions should be directed to Tasha Heumann, [email protected], or 907/586-9136.
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