Donegal Tourism

Donegal Tourism wants to hire a firm to develop an integrated marketing communications campaign to enhance the "Go Visit Donegal brand" for the northwestern county of the Republic of Ireland.

As a starting point for the Wild Atlantic Way, the firm will promote Donegal's unspoiled natural rugged beauty and rich cultural heritage. The County attracts more than 330K visitors a year who support 30K jobs.

The marketing push will pitch Donegal as the perfect "staycation" destination for people in Ireland and Northern Ireland who fall into the categories of "connected families," "footloose socializers" and "indulgent romantics."

The RFP notes that the COVID-19 pandemic has had a "huge negative impact on tourism" in Donegal, as well as on the rest of Ireland.

Plans though are underway to reopen the tourism sector in July and August.

Donegal Tourism "is relying on a vibrant and creative marketing campaign that will allow it to push out the season encouraging an increase in visitor numbers and spend beyond the traditional summer and shoulder season," according to the RFP.

The one-year contract will start on July 1. There is an option to renew for another six months.

Responses are due June 15 and go to Ireland's procurement portal at https://www.etenders.gov.ie.

Download RFP (PDF)