Portland State

Portland State University is looking for a firm to promote awareness of its Center for Executive and Professional Education program.

The Oregon-based school wants a partner to develop an integrated marketing program to acquire leads, and deliver a supply of enrollments and custom training contracts.

The firm will provide strategic recommendations for brand messaging and market differentiation; align marketing tactics with target audiences, personas and messaging pillars and refine messaging based on existing brand identity work.

PSU plans to offer a one-year contract, capped at $140M with two additional one-year options.

Proposals are due June 8 and are to be submitted to PSU's Bonfire portal at https://pdx.bonfirehub.com/opportunities/27757

Download RFP (PDF)