Taos, which is noted for its vibrant arts scene, outdoor recreation and rich cultural heritage, plans to hire a PR firm to reinforce the Visit Taos brand and strengthen its online presence.

Visit Taos New Mexico

The desired partner will "deliver and place compelling stories about Taos to the venturesome traveler," according to the New Mexico town's RFP. 

It will "ignite awareness of Taos as a premier travel destination and create conversion by motivating the traveler to choose Taos for their next travel experience."

The PR firm will have relevant experience in working with destination marketing organizations or tourism related businesses, strong research and planning capabilities and "sound budget stewardship."

Taos is offering a one-year contract with an option for three additional one-year extensions.

Responses are due June 15. They may be sent electronically to the Taos portal at https://vrapp.vendorregistry.com/vendor/register/signup or mailed to:  

Town of Taos
Attention: Purchasing Division, Room 202
400 Camino de la Placita
Taos, NM 87571

Download RFP (PDF)