Central Ohio Transit Authority, the public transit agency serving the Columbus, OH metropolitan area, is seeking proposals from agencies that can provide comprehensive market research, marketing and advertising services.

COTA

COTA is looking for a marketing partner that can critically review its position in the community in an effort to shape its activities, progress and results as well as the future of its customer experience.

Scope of the work includes: establishing marketing research goals consistent with COTA’s comprehensive strategic plan; designing, conducting analyzing and translating research (qualitative & quantitative); utilizing research findings to enhance COTA’s communications, marketing and advertising activities; and consulting with COTA staff to review goals, objectives and strategies.

Terms of the contract call for a three-year commitment, beginning October 1, 2020 and expiring September 30, 2023, with an option to extend the contract for up to two additional one-year terms.

Proposals are due by 2:00 p.m. (EST) on July 9, 2020 and should be emailed to [email protected] as well as forwarded to [email protected].

All proposals must be identified in the subject line as follows: “RFP# 2020-1414: REQUEST FOR PROPOSALS FOR COMPREHENSIVE MARKET RESEARCH, MARKETING AND ADVERTISING SERVICES.” The body of the email must also state: PROPOSAL DUE DATE: July 9, 2020, COMPREHENSIVE MARKET RESEARCH, MARKETING AND ADVERTISING SERVICES – RFP #2020-14.

All questions should be directed to supply management manager Karen Sherrill, [email protected], no later than 5 p.m. (EST) on June 26.

View the RFP (PDF).