Alabama is seeking proposals from agencies specializing in marketing services that can implement a campaign that increases perception and awareness of the Yellowhammer State’s teachers.

ALSDE

The Alabama State Department of Education wants to reach existing and potential educators through a campaign that touts the Department’s programs and initiatives and increases awareness and perception of the public education profession statewide in an effort to improve teacher recruitment and retention efforts and increase the number of people seeking certification to teach in Alabama.

Scope of the work also calls for targeted ad campaigns via traditional (TV, print, radio, billboards) and digital (Internet, social) media as well as marketing merchandise, and maintaining and updating social media accounts.

Proposals are due by 4 p.m. (CST) on July 6 and should be sent to:

Mr. Jacky P. Todd
Administrator – Office of Operations
Alabama State Department of Education
50 N. Ripley Street, Room P305
Gordon Persons Building
Montgomery, AL 36104

Bidding agencies should include their original proposals and four copies as well as an additional electronic copy on a USB flash drive. All bidding agencies must register with The Alabama Department of Finance, Division of Purchasing as a state vendor.

Questions related to this RFP should be directed to Office of Operations administrator Jacky P. Todd, [email protected].

Download the RFP (PDF).