 |
New York State has issued an RFP for PR, marketing and advertising services to promote the annual state fair, which runs for 18 days ending Labor Day, as well as to pitch the fairgrounds and facilities for other events throughout the year.
The purpose of "Great New York State Fair" is to identify, promote and showcase agricultural products, history and traditions of the state.
The fairgrounds, which are located near Syracuse, boast a 15-acre midway and two music venues. One can hold 30K people, while the other has a 15K capacity. The fair typically hosts 600 vendors, of which 200 of them sell food. More than 1.3M people attended the fair last year.
The fairgrounds hosted about 300 non-fair events last year, including trade shows, equestrian events, and corporate events. Those sessions attracted 1.1M people.
The desired communications partner will pitch the fair as "an exciting and affordable entertainment destination appealing to all demographics." The goal is to increase attendance, as well as diversity of the fair-goers.
The outreach effort will be targeted at the public, potential sponsors, concessionaires and the entertainment industry
New York plans to issue a five-year contract with work beginning Jan. 1, 2021,
Carrie Lindemann or Joyce Willi will answer questions about the RFP at [email protected]. until July 10. Write “RFP0231 – Marketing, Advertising and Public Relations Services NYS Fair" in the subject line.
Responses to the RFP are due July 31.They go to:
New York State Department of Agriculture and Markets
Fiscal Management
10B Airline Drive
Albany, New York 12235
ATTN: Carrie Lindemann or Joyce Willi (RFP#0231)
Have a comment? Send it to 
No comments have been submitted for this story yet.