Arizona Lottery

The Arizona Lottery is looking for a marketing communications partner to help develop, prepare and place messaging about its Powerball and Mega Millions products throughout the state, according to its RFP.

The one-year contract is worth $2.1M and could be renewed for up to five years.

The Lottery wants a partner to handle general market, multicultural, public relations, interactive, media, retailer merchandising and promotional advertising.

The firm, which must have a presence in Phoenix, will create short-and long-term strategic communications plans, devise "winner awareness programs," do corporate/community/public service outreach and handle crisis communications.

It will prepare "talking points" for Lottery officials, conduct media training, communicate with media advertising partners and evaluate sponsorship opportunities with sports organizations, arenas and concert venues.

Proposals are due Aug. 14 and are to be sent to the state's e-procurement system at https://app.az.gov

Download RFP (PDF)