Erie

The Erie County Dept. of Health plans to hire a PR firm to build awareness of how to slow the spread of COVID-19 and to highlight the initiatives that it has taken to keep people safe from the virus.

The firm will work closely with county executive Kathy Dahlkemper and DoH officials.

It will develop a strategic and targeted PR plan aimed at both the media and public, developing story angles and pitching stories about the Pennsylvania county's COVID-19 efforts.

The desired partner will "serve as the primary point of contact managing reactive media inquiries," according to the RFP.

The firm also will conduct market research and develop a PR push at "underserviced populations" in Erie.

It will "create a campaign with diverse imaging to meet the needs of peer groups based on market research, focusing on messaging that is representative of each subgroup and appeals to their specific values," says the RFP.

Responses are due Aug. 20. They must be submitted in a sealed envelope labeled PR Firm for Health Equitable Messaging to Erie County About COVID-19” and either hand-delivered or mailed to:

Office of the County Controller
Erie County Courthouse
140 West 6th St., Room #107
Erie, PA 16501

Download RFP (PDF)