Family Arena, a multi-purpose arena in the St. Louis suburb of St. Charles, needs an agency that can provide digital and social media marketing services.

The 10,000-seat arena, which is used primarily as a concert venue, is also home to the St. Louis Ambush of the Major Arena Soccer League.

Family Arena

St. Charles County, which owns the arena, is seeking proposals from agencies that can deliver “hyper targeted” marketing across various social media channels that maximizes existing audiences. The selected marketing partner would need to provide full integration into Facebook’s API, full-funnel conversion tracking and first-party data processing and audience segmentation with full utilization of primary data within Lookalike and AI audience executions. Agencies must also have the ability to maximize remarketing, capture data and build look-alike audiences based on provided databases. An ability to host the arena’s website and email list server would be a plus.

The contract period for the work will commence on or before January 1, 2021 and will terminate by December 31, 2021, with the option for two one-year extensions.

Deadline for proposals is 2:00 p.m. (CST) on Sept. 14. Proposals should be submitted to:

St. Charles County Finance Department
201North Second Street
Room 541
St. Charles, MO 63301

All bidding agencies must include one signed original of their proposals, as well as a signed copy and a digitized copy. Envelopes should be marked “Sealed Proposal 20-099 Digital Media and Social Media Marketing of the Family Arena” with the due date and time of the proposal in the lower left corner.

Questions should be sent to purchasing manager Kurt Mandernach, [email protected], by Sept. 7.

Responses to questions/clarifications will be placed on St. Charles Countys’ website.

Download the RFP (PDF).