Prince William

Prince William County, which is part of the DC metro area, is fielding PR proposals for economic development and tourism.

Virginia’s second largest and fourth fastest growing county is home to about half a million highly educated, racially and ethnically diverse people with above average median household incomes.

With more than half of the population either Black, Hispanic or Asian-American, USA Today called PWC on the “leading edge of a diversity explosion that is currently sweeping the USA."

PWC features the 1,600-acre public-private cooperative venture, Innovation Park. The George Mason University Science and Technology Campus, corporate headquarters, research centers, data centers, government facilities and federal contractors anchor the Park.

The Route 1/I-95 corridor, which is bookended by Fort Belvoir (Fairfax) and Marine Base Quantico, covers 14 miles of underutilized and undermarketed waterfront, which is ripe for development and offers attractive federal investment incentives such as HubZones, Opportunity Zones and New Market Tax Credits.

The number of jobs in PWC grew by nearly 17,400 between 2012 and 2017 and is projected to continue growing by another 15,850 jobs by 2022, according to the RFP. In addition, 76 percent of the county's 185,702 resident workers commute to other regions for work.

These demographic and labor growth patterns, along with the county's proximity to surrounding labor markets, provides significant advantages for businesses and industries in need of a robust high-, middle- and lower-skilled labor pipeline.

On the tourism front, The US Travel Travel Assn. says PWC’s top attractions are the Manassas National Battle Field Park, Leesylvania State Park, the National Museum of the Marine Corps, Jiffy Lube Live, Potomac Mills and Prince William Forest Park.

PWC has almost 20 golf courses, including the first publicly accessible Jack Nicklaus Signature golf course at the new Potomac Shores Golf Club (Dumfries).

PWC wants a firm with destination marketing expertise to handle duties that include market research, brand management, campaign and program development, messaging and design services for a wide variety of marketing and communication vehicles.

A virtual proposal conference is slated for Sept. 10 at 10 am. at https://pwc-doit.webex.com/pwc-doit/j.php?MTID=md93a789f750c6c419617b2d89411d026

Lorna Moone at [email protected] is accepting questions until Sept. 16 and will answer them on Sept. 18.

Responses to PWC's RFP are due Sept. 28. They go to

Prince William County
Attn: Lorna Moone
4360 Ridgewood Center Drive (RW 562)
Woodbridge, VA 22192

Download RFP (PDF).