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North Dakota is creating a pool of marketing communications firms to support various media campaigns for state, local and tribal governments.
The purpose of the vendor pool is to identify firms interested in working with the Peace Garden State and establish services and capabilities to expedite the process for procuring marketing communications needs, according to its RFP.
Budgets will be set based on the scope and reach of planned PR campaigns.
A PR partner may be asked to develop a media and market plan that includes proposed creative concepts, outreach strategies, target markets, data and justification for the planned approach, a timeline that reflects the proposed implementation of media and marketing, and key performance indicators or other measurements of success.
The firm could be tasked with management of North Dakota's Facebook, Instagram, Snapchat, Twitter and YouTube accounts with responsibility for posting daily content, images and tracking posts.
Proposals are due Sept. 16 at North Dakota's portal at https://www.nd.gov/omb/vendor
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