Branson

Branson, MO, which bills itself as the nation’s No. 1 family vacation spot, is looking for a firm to handle its $2M annual destination marketing program.

The Ozark city boasts attractions such as the entertainment theaters along 76 Country Boulevard and Shepherd of the Hills Expressway, Dolly Parton’s Stampede, Silver Dollar City, Hollywood Wax Museum Branson, Titanic Museum and the Branson Scenic Railway.

The RFP objectives are to attract overnight visitors, increase demand at hotels/motels/campgrounds and bolster the number of people at local attractions.

Branson wants a firm with broad experience and targeting outreach at leisure and business travelers, travel agents, convention delegates, and motorcoach operators and travelers, according to the RFP.

The desired partner will be savvy in destination marketing disciplines including: advertising, PR, group/travel trade sales, corporate partnerships and promotions, direct marketing and fulfillment, and tourism development.

The contract will begin Jan. 1, 2021 and run through March 31, 2022. Branson has the option to renew the pact for four one-year terms.

Proposals are due Oct. 6. Branson is accepting electronic proposals at its designated electronic bidding platform, Demand Star.

Interested parties also may mail the original, three copies and a digital version of the proposal to:

City Hall
Attn: City Clerk Office
110 W. Maddux Street, Suite 205
Branson, MO 65616

Download RFP (PDF).