New Mexico

New Mexico Health Insurance Exchange is looking for a firm to increase awareness and understanding of individuals and businesses about the options available in its beWellnm coverage.

The RFP calls for a mix of PR, advertising, media outreach and website management geared to engaging the Land of Enchantment's diverse population, especially Hispanic and Native American people.

The desired partner will help New Mexico's Dept. of Health's refocus its priority "on face-to-face consumer engagement through creative outreach and education activities that achieve the stated beWellnm goals in a cost-effective, efficient manner," according to the RFP.

Due to the COVID-19 outbreak BeWellnm "desires new and innovative methods of outreach to consumers and nimble education strategies that don’t merely address health insurance coverage, but public health programs, changes to benefits to address a pandemic, and evidence-based recommendation."

Proposals are due Oct. 12 and must be sent electronically to [email protected]

Download RFP (PDF).