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Maryland is looking for a firm to develop a communications campaign for “Operation Courage,” a program to provide free mental health tele-counseling to frontline workers battling the COVID-19 pandemic.
The state’s Dept of Health’s Behavioral Health Administration has found frontline workers report an increase in levels of depression, anxiety and other disorders.
The desired partner will “create messaging to be used for varied audiences and across audio and digital platforms; handle the development of all creative and graphic design; have expertise in making statewide multi-media advertising buys; track and measure the effectiveness of the campaign; update and change messaging and/or platforms as needed over time,” according to the RFP.
The integrated communications push will “resonate, engage and encourage participation while addressing the stigma associated with mental health related illnesses.”
The firm will produce PSA announcements, social media posts, press releases, website content and FAQ documents in support of Operation Courage.
The campaign will run for four or five months with an estimated budget in the $450K to $500K range.
Proposals are due Oct. 5 and are to be sent via email to Margie Donohue, BHA’s director of public awareness, at [email protected].
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