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The South Carolina Department of Education, which oversees more than 1,200 schools, 750K students and 60K educators in the K-12 public system, is seeking a PR firm to provide strategic communications, media outreach and crisis management services.
The Department also owns and maintains the state’s pupil transportation system, which utilizes over 5,600 buses that travel 82.2M miles per year.
The RFP calls for a communications campaign that will increase and enhance program awareness and perception among stakeholders, a group that includes parents, educational partners, South Carolina’s general public and national/regional/local media.
The desired partner will use “research and market-based strategies to evaluate implementation and execution of strategic communications and marketing plan and messaging,” according to the document.
It also will develop and distribute electronic and print campaign marketing/promotional material as directed by the Dept. of Education’s Office of Communications.
The Department plans to issue a three-year contract with work beginning on Dec. 1. There will be two one-year renewal options.
Proposals are due Oct. 30. Interested parties must have a state vendor number that may be obtained at www.procurement.sc.gov.
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