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The Texas Department of Agriculture is looking for a firm to promote its wine industry, which has a $13B economic impact on the Lone Star State.
The goal is to raise awareness and perception of Texas wines among influential wine media journalists.
The desired firm will plan a national wine campaign that features media events in New York and San Francisco (once COVID-19 travel restrictions are lifted) next summer and in Texas’ Hill Country (home to most of the state’s 400 wineries) and High Plains (grape growing) regions.
It will invite “high-status and formally recognized” wine professionals and journalists who are perceived to be top influencers in the fields of wine rankings, winemaking and viticulture and whose opinions have the potential to significantly impact consumption and sales of Texas wines, according to the Dept.’s RFP.
The events must include opportunities for reporters to interview Texas winemakers and to sample their products.
Responses to the RFP are due Nov. 6. They go to:
Texas Department of Agriculture
Stephen F. Austin Bldg.
Attention: Procurement Contract Office
1700 N. Congress Ave, 11th Floor
Austin, TX 78701
The package must include the solicitation number: RFP 551-20-00804 and be marked “CONFIDENTIAL.”
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