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The University of North Carolina at Charlotte has issued an RFP to handle its PR and marketing initiatives on an as-needed basis.
UNC Charlotte was established in 1965 with the incorporation of Charlotte College into the state system. It has an enrollment of 30K of which 19 percent are pursuing graduate degrees.
The school has consolidated its communications, design, marketing and production contractors into a more unified, manageable and centrally directed set of relationships to improve the strategic focus of its outreach effort, according to the RFP.
On the PR front, UNC Charlotte is looking for a firm(s) to positively position its brand and work with the media relations staff to enhance the University’s image or protect its reputation.
The partner(s) will handle content development, media relations, training, social media, messaging, events and marketing activations.
Preference will be given to firms based in the Greater Charlotte area.
Responses are due Oct. 27
They must be submitted electronically via the North Carolina Business Invitation Delivery System (NC BIDS).
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