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The East County Advanced Water Purification Program is seeking a PR firm to handle public education, outreach and community relations for its effort to purify recycled water to provide up to 30 percent of drinking water demand while eliminating wastewater discharge into the Pacific Ocean.
The Program is a collaborative partnership between the County of San Diego, City of El Cajon, Padre Dam Municipal Water District and Helix Water District to create a new, local and sustainable drought-proof water supply using state-of-the-art technology.
The four-step process includes membrane filtration, reverse osmosis, ultraviolet/advanced oxidation and free chlorine disinfection.
According to the RFP, the recycled water “will be so clean that it is near-distilled in quality.”
ECAWPP is expected to be up and running by the summer of 2025.
Its Joint Powers Authority unit will issue a five-year PR contract. The initial year is budgeted at $200K. The budget is expected to rise to $300K in each of the subsequent years.
The objective of the outreach is to “continue to create and maintain a positive public perception of the Program, with an emphasis on the reliable, high quality, safe drought-proof and cost-effective water supply,” according to the RFP.
The desired firm will keep communities and stakeholders updated on the construction of the system and listen to, acknowledge and provide feedback to their concerns.
It will manage outreach to local media and keep them updated on Project milestones and develop media kits, video news releases, b-rolls and presentations to earn positive press coverage.
Proposals are due Oct. 28. Send six hard copies and an electronic version (USB flash drive) to:
Melissa McChesney
Padre Dam Municipal Water District
P.O. Box 719003
Santee, CA 92072‐9003
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