The Mississippi Dept. of Mental Health has issued an RFP for a communications campaign to bolster opioid awareness. 

The goal is to improve public perception of people suffering from substance use disorder, strengthen policies for prevention and treatment and to promote statewide partnerships to combat the opioid crisis in The Magnolia State.

Targeted audiences are rural areas of the state, “working class” people in the 24-to-55 age bracket and those in high-risk populations including the construction industry, foodservice, farming, manufacturing and oil refining sectors. 

The tone of the campaign “should remain positive and uplifting while continuing to emphasize solutions to the opioid epidemic like prevention, treatment and recovery,” according to the RFP. 

The desired firm will handle website content, social media, public service announcements, advertisements, media outreach and presentations aimed at specific audiences. 

The nine-month contract begins Jan. 1. There is an option for a renewal year. 

Reponses are due Nov. 17. 

The envelope must be marked and sent to: 

[IFB: #3160003934:] 
Opening Date: March 31, 2020 at 10:00 a.m.
MS Department of Mental Health
Attention: Toni Johnson 
239 North Lamar Street 
Jackson, MS 39201 

Download RFP (PDF).