 |
Maryland’s Dept. of Health is seeking a communications partner to assess current educational resources available to healthcare providers related to opioid abuse, identify gaps, and develop a communications plan based on the findings to fill potential PR shortfalls.
The desired firm will analyze outreach on opioids, controlled substance prescribing/dispensing and overdose prevention.
It will conduct interviews with doctors in large hospitals and private practices for their input on existing outreach activities and gather recommendations for improvement.
Maryland’s PR partner will then develop a strategic communications program to support behavioral change via “messaging framing that is most persuasive to target audiences,” according to the RFP.
It will forge a creative strategy and teach healthcare professionals how to deliver PR messages.
Proposals are due Nov. 13. They should be sent electronically to [email protected].
Have a comment? Send it to 
No comments have been submitted for this story yet.