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California Achieving a Better Life Experience Act Board, which administers the CalABLE program that allows people in save for disability-related expenses in tax-advantaged investments, is looking for a firm to develop a marketing communications program.
The goal is to increase awareness of CalABLE in the Golden State and nationally through marketing, branding and outreach.
Targeted consumer groups are individuals with disabilities, parents of disabled children and their families, service providers and disability-centric media.
The selected firm will work with Board’s staff on the design/production of newsletters and program updates for public consumption across various media channels, including internet and email, social media and other channels with proven history of reaching the targeted audiences,” according to the RFP.
Work on the two-year program begins March 1, 2021. It is budgeted at $610K. There is an option for another year at $305K.
Proposals are due Nov. 17. Send the original proposal and five copies to:
ABLE ACT Board
Attention: Dante Allen, Executive Director
915 Capitol Mall, Room 590
Sacramento, CA 95814.
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