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Central New York Regional Transportation Authority wants PR proposals to help drive the bus company’s ridership.
With a fleet of more than 225 buses, Centro serves Onondaga, Oswego, Cayuga, and Oneida counties, which includes the cities of Syracuse, Oswego, Fulton, Auburn, Rome and Utica.
The PR push is expected to boost Centro’s ridership, which has declined from 12.1M trips in 2008 to 10.3M in 2018.
The Syracuse-based company uses the “Easy to use. Hard to beat" marketing theme.
Centro plans to issue a five-year contract, beginning in 2021.
Interested firms may obtain a “Request for Proposal Package” from Caitlin MacCollum, director of procurement.
She may be reached via fax at 315-442-3301 or email at [email protected].
Responses are due Nov. 17.
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