The New York City Department of Education’s Office of Food & Nutrition Services, which serves around 850,000 meals to students in the New York City public schools system each school day, is seeking proposals from firms that can create a five-year public relations plan.


The largest and most prestigious school foodservice operation in the U.S., the OFNS needs a PR firm that can assess, evaluate, develop and create a five-year campaign that publicizes the quality services it provides.

Scope of the work includes developing key messages; creating a communications strategy that the DOE Office of Communications and Media Relations can promote over the five years; highlighting the OFNS’s mission vision and values; organizing an annual PR calendar; providing a project plan that outlines the actions and timeline for the full realization of the PR campaign; working with a consultant to highlight critical key points of the plan; coordinating existing communications and annual events conducted by the Office of Food and Nutrition Services and their partners, and interviewing senior executives and media and communications directors to define the goals of the project.

OFNS anticipates the work will take up to two years.

Responses are due by November 20 and should be emailed to OFNS strategic partnerships and policy director Stephen O’Brien, [email protected].

Questions should be directed to Stephen O’Brien, [email protected].

Download the RFP (PDF).