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The Lake Tahoe Visitors Authority wants a firm to develop a “highly visible, hands-on, proactive consumer and trade media campaign” focused on top markets in the US and overseas.
The goal is to build brand awareness for South Lake Tahoe and promote the Authority’s role in the community, pertaining to “potentially controversial and complicated legislation, events and issues impacting tourism," according to the RFP.
Initial thrust of the PR push will be focused on US markets, followed by international once the travel industry recovers from the COVID-19 pandemic.
The desired firm will review PR, marketing and sales goals of the Authority in order to complete the brand and media messages.
It will participate in local events for business leaders throughout South Lake Tahoe and engage in social media activities.
Currently, the Authority does not have an in-house communications team.
Work on the three-year contract begins on July 1, 2021. There is a potential for a four-year option.
Responses to the RFP are due Dec. 2. Send six copies to:
Carol Chaplin
President & CEO
Lake Tahoe Visitors Authority
PO Box 5878
Stateline, NV 89449
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