Partnership for Food Safety wants proposals for a consumer outreach program to raise awareness about the safe handling of food in all forms—grocery, prepared and meal kits.

PFS

The Arlington, VA-based nonprofit says it delivers trusted, science-based behavioral health messaging and a network of resources that support consumers in their efforts to reduce risk of foodborne illnesses.

It has a network of 13K health and food safety educators that connect with an estimated 8.5M consumers each year.

PFSE wants a PR effort that will create compelling, evidence-based messages that encourage—not scare—consumers into adoption of at-home behaviors that mitigate the greatest risk of foodborne illnesses.

The campaign will bring the PFSE story to life by reinforcing its brand promise and personality.

It will build on PFSE’s reputation with health educators, media, retailers and food delivery companies and elicit their active involvement in sending messages directly to American homes.

Responses are due Dec. 9. They go to [email protected]. Put “Food Delivery Proposal” in the subject line of the email.

Download RFP (PDF).