 |
Maryland's Prince George’s County wants to hire a strategic communications firm with crisis PR experience to develop, execute and implement a COVID-19 messaging campaign.
The County has registered more than 41K confirmed COVID-19 cases and 917 deaths, according to the Prince George's COVID dashboard.
The desired firm will assess Prince George's communications infrastructure to determine strengths and weaknesses of current messaging protocol, according to the RFP. It will then make recommendations for improvement in operations and/or systems.
It will forecast common scenarios and outcomes, identify potential risks associated with the PR effort, create “a hierarchy of information-sharing," and sketch out responses to questions raised on social media during interviews and in press conferences.
The County plans to work with the firm through 2020 with an option to renew the relationship for another six months.
Responses are due Dec. 11. They must be submitted electronically to the SPEED e-procurement platform.
Have a comment? Send it to 
No comments have been submitted for this story yet.