The Embassy of Singapore wants to hire a PR firm to help it “maintain a positive image” of the city-state among stakeholder groups including the US government, Congress, media and thought leaders (think tank staffers, academics and technical experts), according to its tender offer.

The two-year contract kicks off in March and covers media engagement advice, social media and public diplomacy programs with the “aim of raising awareness of Singapore as a longstanding and strategic partner of the US across a range of political, economic, defense and people-to-people ties.”

Singapore’s partner will identify suitable media organizations and personalities to cultivate and facilitate access for background briefings, pitching media interviews and op-ed placement.

The firm will monitor newspapers, (e.g., Washington Post, New York Times, Wall Street Journal, USA Today, Financial Times, Boston Globe, New York Post, New York Daily News, Chicago Tribune, Los Angeles Times, San Jose Mercury News, San Francisco Chronicle, Seattle Times, Dallas Morning News and Denver Post), magazines/online sites (The Economist, Buzzfeed, Foreign Policy, ClimateWire, Politico, Forbes) and broadcast outlets (NPR, Fox News, CNN).

It will alert the Embassy of any breaking news stories with direct implications on Singapore requiring follow-up action (e.g., replying to an erroneous story, responding to a misleading/negative story).

Responses are due Jan. 7. They go to Arathi Devandran, First Secretary (Information), Embassy of Singapore, 3501 International Place NW, Washington D.C. 20008, marked “Public Relations Consultancy Services – Singapore Embassy”.

Click here for the tender offer.