Mount Clemens

Mount Clemens, a city of about 17K people that is 25 miles northeast of Detroit, wants to hire a firm to forge a brand identity that highlights its assets to attract new businesses, residents and visitors.

Once known as the “Bath City” tourist spot for its mineral baths, Mount Clemens has a creative history spawned by the many bath houses that opened during the late 19th century.

At the peak of the boom in tourism centered on the healing arts, the city featured 23 major hotels and bath houses, restaurants and cultural sites.

Mount Clemens also was a “hotbed of illegal activity” during Prohibition as bootleggers used the Clinton River for access to Canada, which made the city a port of entry for booze and a haven for outlaw saloons, according to the RFP.

The city serves as the seat for Macomb County, which has 880K residents and is the regional hub for healthcare and social service industries.

Mount Clemens would like to be positioned as “The UpTown of Macomb County,” a center of art, culture, food and entertainment,” according to the RFP.

It wants a partner to develop a brand positioning statement, tagline, logo, flag and mascot that will appear in costume at parades, public events and before school groups.

Proposals are due Jan. 6 and must be uploaded to BidNet.

Download RFP (PDF).