The Economic Development Department of Las Cruces, New Mexico’s second largest city, is gathering information from firms about launching a strategic PR and marketing communications program to position it as a desirable place to do business due to “assets, opportunities and quality of life,” according to its RFI.
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The city of 100K people is situated on the edge of the Chihuahuan Desert, at the foot of the Organ Mountains and along the banks of the Rio Grande.
EDD pitches Las Cruces as offering “Mountains of Opportunities.” The economy revolves around defense/aerospace industry, financial services, education and agriculture.
With a limited experience in PR, EDD wants information about media relations, fam trips, content development, social media, branding, workshops and events.
Responses to the RFI are due Jan. 5. They must be submitted electronically to the City Purchasing Section Bid Clerk at [email protected].
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