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Waco Convention & Visitors Bureau wants to hire a firm to provide marketing services support to stimulate leisure travel, resulting in overnight stays at hotels/motels in the city.
The 25th largest city in Texas (population of 140K) is located on I-35 between Dallas and Austin.
It boasts a diverse set of attractions including the Dr Pepper Museum, Waco Mammoth National Monument, Cameron Park Zoo, Texas Ranger Hall of Fame, Magnolia Market and Homestead Heritage.
Waco is a popular convention and meeting destination for smaller to mid-size meetings (400 to 1,000 attendees) due to a large convention center (e.g., Waco Convention Center features 144K sq. ft. of meeting space) for a town of its size, according to the RFP.
The C&VB is offering a one-year contract, with an option to renew, to kick off on April 1. The budget is pegged at $300K.
Responses are due Jan. 15. They should be labeled “RFP 2020-073 Agency of Record” and mailed to:
City of Waco Purchasing Services
Attn. Victor Benegas, Purchasing Agent
P.O. Box 2570
Waco, Tx 76702-2570.
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