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Denver Regional Council of Governments is looking for a firm to develop a public education campaign for its “Vision Zero” traffic safety program.
Vision Zero, which focuses on preventing fatal and severe crashes rather than eliminating them, recognizes that humans make mistakes while driving.
It aims to create safe systems prioritizing human life first when designing road networks and establish safety as a social equity issue.
The Council wants a partner to handle PR, social media, advertising and media outreach to promote behavior change to reduce fatalities and serious injuries, according to the RFP.
The firm will have a “solid knowledge” of the Denver region, including geography, transportation and demographics.
Experience in transportation or government communications will be considered but is not required.
The Council has established a $250K budget for the public education effort to start on or around March 3 and run through the end of the year.
Proposals are due Jan. 15. They must be submitted electronically to www.bidnetdirect.com.
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