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Corpus Christi is looking for a firm to design a “turn-key marketing strategy and campaign” to reduce “leakage” at its airport.
Leakage refers to local travelers who drive to larger, regional airports to get cheaper fares and non-stop flights, according to the RFP.
In 2019, leakage to San Antonio and Houston airports accounted for 45 percent of the originating traffic in those markets.
Corpus Christi International Airport wants to reduce leakage by about 20 percent of the 2019 levels.
The hired firm will create digital ads and a landing page with marketing messages to cut leakage. It also will develop display ads on high-traffic sites, hande location-based mobile advertising and conduct remarketing via Facebook.
The campaign will kick off in March as the airlines work to bolster traffic as the country emerges from the COVID-19 pandemic.
Responses are due Feb. 2. They go to:
Minerva Alvarado
City of Corpus Christi—Contracts and Procurement
1201 Leopard St.—First Floor
Corpus Christi, TX 78401
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