Central Arkansas Water of Little Rock is gathering qualifications from firms interested in handling its PR, advertising, marketing, special events, consumer education, social media and public policy initiatives.
The company, which serves a metropolitan area of 500K people, intends to hire more than one firm to handle the various communications disciplines.
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The selected firms will help CAW execute an ongoing communications campaign that leverages media and PR initiatives to speak to the needs of target audiences, according to the RFQ.
They will be “mindful of incorporating utility core objectives to provide safe, low-cost, abundant, dependable, high-quality water from forest to faucet” into outreach efforts.
Another goal is to accelerate CAW’s use of new technology “to affirm its commitment to reaching customers through their preferred communications medium.”
Responses are due Jan. 21. They go to:
Central Arkansas Water
ATTN: Purchasing Section
221 East Capitol Ave.
Little Rock, AR 72202
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