MNsure, the Minnesota-based online health insurance marketplace where Minnesotans can shop, compare and enroll in health insurance coverage in the North Star State, is seeking proposals from agencies that can design, develop and produce a statewide marketing and public relations campaign.
 |
MNsure is seeking an agency that can implement a comprehensive marketing campaign utilizing paid media (radio, TV, digital), social media, earned media (news releases, PSAs, story placements), promotions, focus groups and individualized marketing campaigns in an effort to raise awareness of MNsure’s programs and services and increase enrollment among target audiences, which is uninsured Minnesotans, those who qualify for medical assistance and individuals who need affordable, comprehensive healthcare coverage.
Scope of the work includes strategic planning, research, creative development, collateral and/or product development, account management, devising a marketing strategy and implementation.
Terms of the contract run from July 2021 to June 2022, with the option to extend up to an additional four years in increments to be determined by the state of Minnesota.
Proposals are due by 3 p.m. (CST) on February 16 and should be sent via email to [email protected].
Questions should be directed to MNsure legal, purchasing and contracts legal director Katie DeGrio Channing, [email protected], by January 28.
Have a comment? Send it to 
No comments have been submitted for this story yet.