The New Mexico Tourism Department is seeking proposals from PR firms that can provide strategic marketing services for the Land of Enchantment.
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NMTD is looking for New Mexico-based agency—but may team up with an out-of-state partner in order to broaden reach and increase performance capacity—that can increase quality brand impressions of the “New Mexico True” brand and drive visitations and potential travelers through the marketing funnel “while strategically positioning New Mexico as the primary destination for the venturesome traveler.”
Scope of the services includes developing and executing a marketing program strategy; creating an integrated strategic marketing and media plan; developing and executing a creative strategy for the New Mexico True brand; and research and aiding with cooperative partnerships.
Terms of the contract are slated to terminate after four years.
Proposals are due by 12:00 p.m. (MST) on February 24 and should be sent to: [email protected].
All proposals should be labeled with the subject line: “Strategic Marketing & Cooperative Program Administration RFP # 21-418-1003-00006-00.”
Questions concerning this RFP should be directed to chief procurement manager Carlos F. Gonzales, [email protected], by 12:00 p.m. (MST) on February 5.
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