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Maryland’s Dept. of Health is looking for a firm to bolster its outreach to healthcare providers to improve the prescribing/dispensing of opioids to prevent morbidity and deaths.
The selected firm will review and update the Office of Provider Engagement and Regulation’s strategic communications plan.
That outreach covers behavior change goals related to opioids; controlled substance prescribing/dispensing and overdose prevention; identified messaging framing that is most persuasive to target audiences; creative strategy to guide educational materials development and recommended metrics, according to the RFP.
Based on its evaluation of the strategic communications plan, the firm will develop fact sheets, brochures, infographics, website content and promotional materials.
OPER wants a firm with experience in developing public health-related experience, possessing the ability to translate complicated medical research into plain language, and creating materials that are clinically relevant and actionable.
Minority-owned businesses are encouraged to respond to the RFP. Responses are due Feb. 19 and go to Anna Gribble at [email protected].
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