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Siemens Corporation is looking for an agency that can conduct a global media relations campaign.
The German engineering and electronics giant, which is a major U.S. government contractor, needs an agency that can raise awareness of its business services unit, Siemens Global Business Services, which provides digital solutions and customer-oriented business services for companies in the HR, finance and other professional services fields.
Siemens wants to tell the GBS story and position the unit as a digital solutions leader and innovator through a global earned media campaign. Scope of the work includes writing thought leadership articles for trade magazines and appropriate social channels; coordinating and securing the placement of bylined articles in trade blogs and publications; distributing press releases and other materials to targeted media outlets; publishing content on relevant digital and social forums such as LinkedIn, Indeed and Glassdoor; and creating and refining media lists.
Proposals are due by March 10. Agencies interested in submitting a proposal must first contact Siemens Corp. communications lead Michelle Irwin, [email protected], with their intent to bid by March 1.
Questions should be directed to Michelle Irwin, [email protected].
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