The Maryland Department of Transportation Maryland Transit Administration, which operates the state’s train, light rail, bus and paratransit systems, wants to book a PR firm to develop communications and marketing strategies to increase ridership, expand communications platforms, bolster brand identity and enhance the image of the agency.
In 2019, MDOT MTA provided 94M passenger trips with an average weekday ridership of 257,608 people. Concentrated in the metro Baltimore region, service extends to southern & western Maryland, Cecil County and the eastern shore.
MDOT MTA understands there’s an inherent limitation in the prospects for growth in ridership among those who must use public transit services to get around.
However, the RFP notes that only eight percent of Maryland commuters ride public transit, though that figure rises to 18 percent in Baltimore City, which has a population of 600K.
MDOT MTA believes there is an opportunity to increase ridership by generating awareness of the value, convenience and on-time performance of public transit to the broader metro Baltimore region of 2.8M people
Proposals are due March 3.
Interested firms must register at eMaryland Marketplace Advantage portal at emma.maryland.gov.