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The New York State Gaming Commission is looking for a firm to handle its $20M annual digital marketing campaign to promote the New York Lottery brand and sale of tickets.
The Empire State runs North America’s biggest lottery, generating revenues of $7.7B during fiscal 2019-20. The lottery has generated $72B in funding for education since it launched in 1967.
The Commission, which views the Lottery as an “entertainment business,” plans to award a five-year contract to handle the $100M digital marketing budget.
The successful bidder will “serve as a strategic business partner working collaboratively with Lottery staff to develop and implement integrated marketing programs that will achieve the Lottery’s goals and objectives,” according to the RFP.
The firm will also conduct outreach to consumers, sales agents, Commission staff and other audiences.
The Commission's marketing partner must have an office in New York.
Responses are due March 17.
Interested parties must submit a technical proposal to [email protected] with “RFP #C202103 – Technical Proposal” in the subject box, and a pricing proposal to [email protected] with “RFP #C202103 – Pricing Proposal” in the subject box.
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